Call To Action

Tuesday, August 23, 2011

A recent CopyBlogger post sent me scrambling.

If you want someone to take a specific action, you have to actually ask them to take that specific action.

Well, DUH!

I took a quick look at my dozen or so mail-out pamphlets in PDF form and discovered that not one of them had a Call To Action .

Well, Double-DUH!

So I quickly pasted the text below into each pamphlet. I had to do a few style adjustments, but hey! That’s what styles are for – to speed up and regulate changes to formatting across a wide set of documents.

Now let’s see what happens ...

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